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Tag: Media

The Ecto-1 cruises Main Street with a purpose for scenes in Ghostbusters: Afterlife.

The shows must go on

Alberta’s magnificent countryside and historic downtowns will continue unfolding across screens here and abroad, incentives supported in Budget 2024 suggest.

A $5.4-million pot for project grants is not merely so the people of Fort Macleod and Grande Prairie can blurt “I’ve been there!” through their popcorn. The numbers show that the business case for film and TV is as strong as the wind across the Prairies, the government says.

Every dollar of support generates four dollars in provincial investment, which justifies putting money into “securing Alberta’s position as a filmmaking production hub through targeted incentives,” says the UCP budget tabled Feb. 29 by Finance Minister Nate Horner.

Alberta has been a hotspot for the making of movies and TV shows for decades, despite a slump in the late 1990s because of a major funding elimination. Often, Alberta’s countryside, cities, towns and tourist destinations stand in for U.S. locales, and Albertans are now well accustomed to seeing their neighbourhoods and scenic vistas splashed before their eyes.

Since 2020, the Alberta government has helped fund 267 screen-based projects, the responsible ministry says. These have resulted in a $1.2-billion spend-back in the province and created over 4,000 jobs.

Tanya Fir, the minister of arts and culture and the member for Calgary-Peigan, said in an email statement that the government is “very proud of these numbers, and we will continue to find new ways to expand this booming sector. We are seeing numerous award-winning productions choose Alberta because of our trained and ready workforce, breathtaking filming locations and low corporate tax rates.”


Ad for Dragons Heart Quilt Shop in Pincher Creek


Alberta’s general corporate income tax rate is eight per cent, the lowest of all Canadian provinces. In 2022 the province said 3,200 new workers a year are launched into the creative industries by post-secondary institutions. The category includes much of the technical and artistic workforce behind making movies and TV shows.

In all, the province is earmarking $8 million for the Alberta Media Fund, maintaining last year’s record dollar figure for screen and cultural grants.

The Alberta Made Screen Industries Program accepts grant applications for production; post production, visual effects and digital animation; and project/script development.

Other grants in the media fund support organizations involved in music production and book and magazine publishing, along with some film, TV and video work.

Depending on criteria met, tax credits valued at 22 or 30 per cent of production and labour costs come via the provincial Film and Television Tax Credit. New rules will open that eligibility window wider, to 120 days from the start of a project, while also making reality and game shows eligible.

Alberta’s nearest Prairies neighbour earmarked $12 million in grants for film and TV last year, up $2 million from the previous budget. That number does not include a late-year top-up in Saskatchewan of $7.5 million in funding to meet unexpected demand.



Saskatchewan tax credits for the industry were eliminated in 2012. The general corporate tax rate there, at 12 per cent, is four percentage points higher than Alberta’s.

The Alberta formula appears to be working, a scan of recent productions suggests.

TV series like Billy the Kid, Fargo, and My Life with the Walter Boys make the success-story list, along with Disney’s feature-length film Prey.


Fort Macleod is transformed, from some angles at least, into the Austin, Texas, an entertainment and arts mecca promoted with the slogan Keep Austin Weird.

Fort Macleod is transformed, from some angles at least, into the Austin, Texas, an entertainment and arts mecca promoted with the slogan Keep Austin Weird.

Photo by Frank McTighe, The Macleod Gazette

So does the post-apocalyptic TV drama The Last of Us, starring Pedro Pascal of The Mandalorian fame. It hopped all over the Alberta map, with scenes reportedly shot in or around Fort Macleod, High River, Bragg Creek, Okotoks, Waterton Lakes National Park, Olds, Stoney Nakoda First Nation, Priddis, Canmore, Calgary, Edmonton, Grande Prairie and other communities.

The British-Canadian TV production Tin Star, with Tim Roth playing a relocated London detective, filmed its first two seasons in Alberta locations like High River, Dorothy and Waterton.

Success stories started long before the current support structure.


Director Christopher Nolan, left, chats with an example the movie Interstellar's star power, Matthew McConnaughey.

Director Christopher Nolan, left, chats with an example the movie Interstellar’s star power, Matthew McConnaughey.

Photo by Frank McTighe, The Macleod Gazette


Released a decade go, Interstellar, a dystopian spacetime-warper starring Anne Hathaway and Matthew McConaughey, included location shoots in Fort Macleod, Nanton, Longview, Lethbridge and Okotoks.

Paul Gross’s Canadian First World War film Passchendaele, released in 2008, sent actors and crews to Fort Macleod, Calgary and Tsuut’ina Nation. Way back in the early 1990s, Clint Eastwood used Alberta’s Longview area to stand in for Wyoming in his seminal, Oscar-winning western The Unforgiven.

The year before the declaration of the COVID-19 pandemic, filming of Ghostbusters: Afterlife took place in Fort Macleod, Beiseker, Drumheller, Crossfield and other Alberta places.

Heartland, a long-running, family-friendly CBC Television series, is largely filmed in and around High River.

But does government money in film and TV have an impact on the industry?

Probably. Back in 1996, the Ralph Klein austerity movement saw the elimination of the Alberta Motion Picture Development Corporation. Reportedly, the value of film production dropped by about two thirds and the industry tanked.

Jake and The Kid was a short-lived TV series adapted from a collection of stories by iconic Canadian author W.O. Mitchell, filmed in the mid-1990s in and around Leduc. Production ended after the film corporation’s demise.

Too late for Jake and the Kid, provincial incentives – albeit at a reduced level – returned in 2001.


Pig roast at wedding venue — the Cowley Lions Campground Stockade near Pincher Creek in southwestern Alberta.


More Budget Numbers

Other creative work also receives support in Budget 2024. The Alberta Foundation for the Arts is set to receive a $4.5 million boost to $33.1 million this year, followed by $4.5 million for each of the next two years as well.

“This funding is specifically dedicated to supporting Alberta’s artists in all corners of our province,” the ministry’s statement says.

The budget earmarks $6.2 million for Alberta’s two Jubilee auditoriums and $1.8 million for other cultural industries.

For information about the film and TV production and grants, visit

Information on claiming the tax credit can be found at




Heading for Jaunty Journo Jargon by Mia Parker with old-fashioned typewriter

Falling in love with journalism

Since starting at Shootin’ the Breeze as a summer student in 2020, I have fallen in love with all things journalism and decided to study it at Carleton University. This summer marks the end of my first year and I look forward to sharing all of my jaunty journo-jargon with you, dear reader.

So like any good journalist, let’s start with the facts. Carleton University, then Carleton College, was founded in 1942 in an effort to promote formal education through the Great Depression.

The school introduced the country’s first bachelor of journalism program in 1945, in part as an opportunity for returning soldiers. The very first class held only five students — three women and two men.

The program started with a heavy focus on print news but has since evolved to provide formal education on the many methods and media of delivering news.

My draw to the university was the department’s emphasis on opportunities and experiences, and its long course list of seemingly every different method and angle of journalism.

Now, if you’ll indulge me, let’s sit down with our pens and typewriters handy and talk about what you learn as a student of journalism. History is a fun tool for most things, so I’ll take you to the beginning.

With the Renaissance came the new desire for knowledge, literacy, art and wealth, and with the printing press came big strides toward achieving such things. The world saw the codification and standardization of languages, as well as progress to widespread concepts of communication and the spread of knowledge.

The notion of newspapers followed. As the need for mass communication grew, printing became the solution for efficiently producing large quantities of media and printed newspapers emerged in the 1600s.


Ad requesting memorabilia from CNP music festival


Growing literacy promoted these historical developments and newspapers became essential for informing the masses of relevant events and issues.

Just as you may have read Shootin’ the Breeze articles on Covid-19, newspapers were responsible for reporting the small-pox epidemic.

And like books sparked religious reformations, newspapers sparked political reformations. Political change has often been measured as the changes in the ways in which people exchange ideas, and newspapers offer a forum for information and opinions coming from the people, rather than from power. 

News also grew as an important democratic player. The “Fourth Estate” emerged when the media began to have a place in democratic structures in their efforts to keep the public engaged and involved.

Today, you might look to your local paper for the latest on big events and political controversies, but also for the latest on your neighbours and the community you call your home.

In journalism school we talk about all the ways our practice has changed, along with all the ways it has stayed the same.

At Shootin’ the Breeze, we want to share knowledge and community connections with you — to see you in the past, report to you in the present and walk with you into the future.

Right now, you might be holding our print paper in your hands, staring down at an email link, or reading on the Breeze website. No matter how you choose to be with us, we’re happy to share our journalism with you, and I’m happy to share all this jaunty jargon with you as your local journalism student.


Smiling young woman wearing a grey suit poses with an old-fashioned printing press

Shootin’ the Breeze community reporter Mia Parker checks out the old printing press in the Pincher Creek Echo exhibit at Kootenai Brown Pioneer Village.

Photo by Elena Bakker