The annual Pincher Creek Trade Show is set to return later this month, bringing dozens of businesses together and offering a boost to the local economy through increased exposure, networking and visitor traffic.

Hosted by the Pincher Creek and District Chamber of Commerce, the two-day event on April 24 and 25 will feature more than 100 vendors, including 92 main show booths and 17 spring market exhibitors — an increase from last year.

Former chamber manager Amanda Rees says the expansion reflects growing interest from businesses looking for opportunities to connect with customers and generate sales in a challenging economic climate.

The event provides an important platform for businesses that may struggle to attract customers.

“We’ve kind of expanded it a little bit so we have a couple more booths than normal,” Rees says. “It’s really important, because a lot of businesses in our area struggle to get some clientele in and this is just a really great way to showcase what they have to offer.”

The trade show will be held at the MCC Arena on Main Street, running from 3 to 8 p.m. on Friday and 10 a.m. to 4 p.m. on Saturday.

While exact attendance figures are difficult to track, Rees says the event sees significant foot traffic, giving vendors valuable exposure and opportunities to build connections with potential customers.

“Because it’s free, people can come and go as they please, and that helps bring more people through the doors,” she says. “I think that gives people great exposure. They can network really well.”

Vendors include a mix of local and regional participants, with businesses coming from communities such as Lethbridge, Cardston and the Crowsnest Pass, alongside a strong local presence.

The event is divided into two sections, with a spring market featuring artisans, baked goods and handmade products at the entrance, followed by the main trade show floor showcasing larger businesses, equipment and services.

Beyond direct sales, Rees said the event often leads to longer-term economic benefits, as attendees connect with businesses and follow up after the show.

“I myself contacted a few booths after attending the trade show to get quotes for my house,” she shares.

The trade show also contributes to broader economic activity in the community.

“It’s a way to bring more people into Pincher Creek. And while they are in town, they go buy our gas or they go to our restaurants,” Rees says. “So it’s a really great way to showcase the entire town and not just focus on one area.”

Main Street businesses, in particular, tend to see increased traffic during the event, as visitors travel through the area and explore nearby shops.

Organizers are enhancing the overall experience this year with attractions such as music performances throughout the day Saturday, outdoor vendors and food trucks.

“We have got six bands playing on the Saturday, which is really exciting,” Rees says.

Events like the trade show play an important role in supporting small businesses, especially amid rising costs and economic uncertainty.

“I am sure people are definitely struggling. I think that it’s important to just kind of remember what businesses are in our area and how important it is to support those that are local to us,” she says.

In addition to the trade show, several complementary activities are planned around town, including a skate jam hosted by Boarderline Skate Shop, a family-friendly kid zone at the local library and programming at the Huddleston Senior Centre.

Overall, it’s an event that encourages residents and visitors to spend time and money locally.

As attendees navigate the arena and engage with vendors, they will also have the chance to win exciting prizes, take part in free giveaways and take advantage of special promotions and discounts from vendors.

“It is a big family-friendly event,” Rees says. “It has so many awesome things that people can do and check out.”